Brazil is current on the Madrid tourism honest | Luiz Andre Ferreira

Brazil on the Madrid Tourism Truthfulpublicity picture of the federal government of Rio de Janeiro

OR Brazil is effectively represented on the second largest tourism honest on this planet, in Madrid, which reaches its forty third version. The professionals of the sector are primarily within the environmental and cultural potential. Emphasizing that the sustainability is one side this 12 months. One of many important obstacles for many who need to get to know Brazil is logistics: the ticket worth and the shortage of direct flights and the poor distribution by the nationwide airline community.

The occasion acquires much more significance due to the diffusion of analysis by World Tourism Group – additionally primarily based within the Spanish capital. The research underlines this doubled the variety of vacationers foreigners worldwide in 2022 and that the sector is anticipated to stay heated this 12 months as effectively. The information once more reveals that the Americas is up 65%.

The brand new Minister of Tourism, Daniela Carneiro, factors out that, within the third quarter of 2022, the tourism sector company journey it earned BRL 3.3 billion within the nation, 11.6% greater than earlier than the pandemic. Nonetheless, it isn’t simply firms that appeal to guests. THE carnival it’s nonetheless considered one of Brazil’s important appeals overseas.

“A survey lately printed by Embratur factors out that 80,000 vacationers have already purchased a ticket to spend Carnival in Brazil this 12 months. We are able to additional increase this participation of Europeans in our celebration, by means of an intense work of publicizing our vacation spot, exhibiting how town is able to welcome them”, underlined the manager director of Rio CVB/Go to.Rio, Roberta Werner.

In Madrid there are representatives of 130 international locations and 600 exhibitors. Along with Embratur, the states of Rio de Janeiro and Bahia have arrange their very own unique areas, in addition to the cities of Fortaleza (Ceará) and Maricá (Rio de Janeiro).

Rio de Janeiro
In the course of the occasion, the state of Rio de Janeiro obtained the award “Excellence 2022” from the vacationer attraction marketing campaign. The ceremony was attended by the Secretary of State for Tourism, Gustavo Tutuca, the president of TurisRio, Sergio Ricardo de Almeida and the Undersecretary for Main Occasions of the State of Rio de Janeiro, Marcelo Monfort.

“The venture [condecorado] ‘The river nonetheless stunning. Is close to‘ has operated in a number of locations and elevated resort occupancy in our state. Our mission now could be to proceed with this work of selling tourism in Rio de Janeiro, from home tourism to the worldwide market, as we’re doing right here in Fitur,” stated the secretary.

The Rio sales space options an immersive expertise with photographs of the 92 cities that make up the state, in addition to an Instagrammable area. A bar, which reproduces the scenography, attribute of the kiosks on the Rio de Janeiro seafront. On this system on the stand, musical sights and tastings with typical meals and drinks.

Go to.Rio

Along with the official state stand, Cidade Maravilhosa has a big outreach from the Conference Bureau, which takes benefit of the worldwide significance of the honest to promote its new model, “Go to.Rio”, within the European market, which represents a necessary broadcaster of vacationers within the capital of Rio de Janeiro.

“The concept is that, in 2023, we are going to start the work of consolidating the model, demonstrating that Rio is on par with the world’s cities with excessive vacationer potential, which already undertake a portal with marketplaces, complete providers and helpful info for guests. On the identical time, we are going to current our work, town and our associates, and we are going to place Rio Conference as a facilitator for firms which might be fascinated about investing in Rio de Janeiro, each for occasions and for leisure and enterprise tourism”, he highlighted Roberta Werner.

The appeal of the land by Jorge Amado, Glauber Rocha and João Gilberto is reproduced on the shelf arrange on the Madrid occasion. The state is split into 13 vacationer zones.
“We’re assured that our technique to extend the variety of guests and appeal to international tourism funding in Bahia. We now have a full schedule” – reveals the top of Setur-BA, Maurício Bacelar

Regardless of the aesthetic and design improvements, what steals the present is the standard Baiana de acaraje challenged to take photos with guests who additionally do not depart the place in the event that they take the long-lasting Ribbons of Senhor do Bonfim.
“Bahia is an icon vacation spot for the market. After the pandemic, persons are in search of many merchandise associated to nature, historical past and tradition, sights that the state brings collectively,” highlighted the director of tour operator By way of Capi, Kellye Neis.

Along with making certain its presence on the worldwide honest, town of Fortaleza strengthens itself with roadshows by means of the Spanish cities Salamanca and Seville.
“The variety of Brazilians who go overseas is way better than the variety of foreigners who come to Brazil and we’re working to vary that,” underlines the municipal secretary of tourism, Alexandre Pereira.
Based on knowledge from the Decolar website, Fortaleza was the third nationwide vacation spot most wanted by Brazilians in 2022, second solely to Rio de Janeiro And recife. The Reserving web site listed town as the one vacation spot within the northeast within the TOP 10 of Brazilian coastal cities on the finish of final 12 months. The Brazilian journey company (ABAV) highlighted Fortaleza because the third among the many hottest locations within the nation in the course of the third quarter of 2022, with emphasis on the July holidays, when it was the champion in searches.


Town of Rio de Janeiro debuted the model “Maricá, welcoming by nature” as a global id in Fitur, in search of extra vacationers and discipline entrepreneurs for alternatives within the municipality, which has seen a 60% enhance within the variety of rooms provided over the previous 4 years following a collection of tax incentives and reductions.

“It’s a stunning idea to outline what our Maricá is,” defined Hamilton Lacerda, president of Codemar, the corporate accountable for collaborating within the occasion.

This cozy area has 46 kilometers of seashores, six lagoons, canals, islands, rivers, waterfalls surrounded by mountains that assure journey tourism, with trails, climbing and free flight ramps. “La resta, of nice environmental worth, frames the ocean appropriate for sports activities similar to browsing and fishing, and separates the courageous waves from the serene lagoons, furrowed by rowers” informs the official presentation textual content.

In tradition, the marked traces of the well-known architect Oscar Niemeyer signal the home the place the anthropologist and sociologist Darcy Ribeiro lived and the assemblies of the facilities devoted to singers Beth Carvalho And A who used to reside within the place that also has indigenous villages, conserving their traditions and artwork alive. For the top of the Fitur delegation in Brazil, Ignacio Bartolome, Maricá is the best discovery of this version of the Spanish honest.

“After attending to know the stand and the wonders of town, I plan not solely to get to know town, but in addition the potential of dwelling in Maricá,” expressing his want.

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