Brazil participates within the assembly with the Mercosur tourism authorities — Português (Brazil)

The Minister of Tourism, Carlos Brito, participated this Tuesday (29.11) in a video convention with the ministers and tourism authorities of Mercosur. Among the many salient moments of the assembly was the joint promotion of locations primarily based on the development of built-in itineraries. The aim is to strengthen tourism within the area and improve the variety of worldwide vacationer arrivals, positioning it as a gorgeous vacationer vacation spot even for distant markets.

Because of this, it was as much as the Brazilian company for worldwide tourism promotion (Embratur) to suggest a model (idea and identification) that might characterize all of the locations within the area, underneath the banner of “Go to South America”. The thought is that, along with the international locations that make up Mercosur (Argentina, Brazil, Paraguay and Uruguay), the model may even be shared with different international locations within the area, resembling Colombia, Peru, Ecuador, Bolivia and Chile.

After approval from all international locations, the expectation is that the model for South American vacation spot promoting will likely be launched on the Worldwide Tourism Truthful (FITUR 2023) – one of many world’s main occasions for the hospitality and outgoing markets in Latin America . The occasion is predicted to happen in Madrid, Spain between January 18 and 23.

“We’ve got taken an necessary step within the built-in promotion of our international locations, which is the approval of the model. Now we have to cope with the registry. And, rapidly, begin with promoting actions, making the most of the FITUR and upcoming worldwide occasions to hold out an intense work of the entire Mercosur”, highlighted the Minister of Tourism of Brazil, Carlos Brito.

One other spotlight of the assembly, indicated as important for integrating the international locations, was the enlargement of connectivity, each air and land, together with the opportunity of facilitating the transit of vacationers at land borders. After the impacts of the Covid-19 pandemic, Brazil’s connectivity with the world is in full restoration. In October 2022, the worldwide air community (4,690 flights), for instance, reached 98.32% of the quantity recorded in October 2019. It’s the highest quantity after the restrictions imposed by the pandemic, based on Embratur.

The Ministers of Tourism of Uruguay, Tabaré Vásquez – who holds the professional tempore presidency of Mercosur this yr -; and from Paraguay Sofía Montiel; the Deputy Minister of Tourism of Bolivia, Eljana Ampuero; the Chilean ambassador to Uruguay, Rodrigo Hume; and the Undersecretary for Institutional Relations and Worldwide Tourism Cooperation of Argentina, Leandro Martín Balasini, amongst different representatives of those international locations.

ECOTOURISM – One other level mentioned was the strengthening of nature tourism within the Mercosur international locations, primarily based on the “Southern Pure Route” (Ruta Pure del Sur). The undertaking seeks to develop the phase between the international locations of the bloc and its associates, contemplating native particularities and traits. Total, initially, not less than seven routes need to be labored, with Brazil current on three of them: Ruta de la Selva Chaco-Paranaense (Argentina, Brazil and Paraguay); Ruta de los Grandes Ríos (Argentina, Uruguay, Paraguay and Brazil); and Ruta Oceanica (Argentina, Brazil, Uruguay and Chile).

To proceed the undertaking, nation representatives now have a mission to construct built-in itineraries and plans involving every of the themes inside nature tourism. Minister Carlos Brito additionally harassed that nature tourism is a worldwide pattern. Based on the World Financial Discussion board’s competitiveness rating of pure points of interest, Brazil, Mexico and Australia are the principle international representatives of the phase.

“Within the post-pandemic interval, we all know that nature tourism will likely be one of many deciding elements for journey, and Mercosur stands out on this sector. In Brazil, 25.6% of home journey is already motivated by pure locations and our conservation items alone with monitored visits recorded 16.7 million visits in 2021, the very best quantity in 5 years,” he stated. acknowledged Brito.

In Brazil, a collection of actions are underway centered on the event and structuring of nature tourism. Amongst them is RedeTrilhas, an initiative of the Ministries of Tourism and the Setting/ICMBio centered on supporting the development and improvement of built-in pathways that strengthen the conservation of biodiversity and the connection between Brazilian landscapes. The undertaking consists of six long-distance routes, unfold over almost two thousand kilometres. They’re: Transcarioca Path (RJ), Caminho de Cora Coralina Path (GO), Sucupira Path (MG), Caminhos da Serra do Mar Path (RJ), Transmantiqueira Path (MG) and Canyons Path (RS).

INTEGRATED PATH – The Jesuit South American Approach was additionally highlighted throughout the assembly between the Mercosur tourism authorities. The route is offered as the principle vacationer itinerary of the area and one of many largest on the earth. In Brazil, the route is made up of 26 municipalities within the state of Rio Grande do Sul and consists of the ruins of São Miguel das Missões, declared a World Heritage Web site by UNESCO (United Nations Instructional, Scientific and Cultural Group ). The built-in itinerary additionally has its personal web site (entry HERE).

Final yr, the Ministry of Tourism approved a switch of R$ 20 million to construction the street integration of points of interest within the Missões area of Rio Grande do Sul and facilitate the arrival of tourists to the location. The paving works embody, amongst different interventions, the connection of the BR-285 to the Archaeological Web site of São João Batista, within the metropolis of Entre-Ijuís, and the entry to the Historic Park of São Lourenço Mártir, within the municipality of São Luiz Gonzaga .

Learn extra:

Mercosur launches analysis to map the potential of nature tourism within the area

Half 1,000,000 visits recorded in pure parks positioned within the 2nd largest biome in South America

By Amanda Costa

Communication Workplace of the Ministry of Tourism

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