Brazil takes middle stage on the Madrid Tourism Truthful


Stand devoted to the presentation of Rio de Janeiro in Madrid

Brazil is nicely represented on the second largest tourism truthful on the planet, that of Madrid, now in its forty third version. The professionals of the sector are primarily within the environmental and cultural potential. Emphasizing that sustainability is among the features of this yr. One of many major obstacles for many who wish to get to know Brazil is logistics: the ticket value and the shortage of direct flights and the poor distribution by the nationwide airline community.

The occasion acquires much more significance due to the dissemination of analysis by the World Tourism Group – additionally primarily based within the Spanish capital. The research factors out that the variety of overseas vacationers worldwide doubled in 2022 and that the sector is anticipated to stay heated this yr as nicely. The information once more exhibits that the Americas is up 65%.

The brand new tourism minister, Daniela Carneiro, factors out that, within the third quarter of 2022, the company journey sector earned 3.3 billion reais within the nation, 11.6% greater than earlier than the pandemic. Nonetheless, it is not simply corporations that entice guests. Carnival remains to be considered one of Brazil’s major sights overseas.

“A survey lately launched by Embratur underlines that 80,000 vacationers have already bought tickets to spend Carnival in Brazil this yr. The town is able to obtain them,” stated Rio CVB/Go to.Rio Govt Director Roberta Werner.

In Madrid there are representatives of 130 international locations and 600 exhibitors. Along with Embratur, the states of Rio de Janeiro and Bahia have arrange their very own unique areas, in addition to the cities of Fortaleza (Ceará) and Maricá (Rio de Janeiro).

Rio de Janeiro

Through the occasion, the state of Rio de Janeiro acquired the “2022 Excellence” award for its vacationer attraction marketing campaign. The ceremony was attended by the Secretary of State for Tourism, Gustavo Tutuca, the president of TurisRio, Sergio Ricardo de Almeida and the Undersecretary for Main Occasions of the State of Rio de Janeiro, Marcelo Monfort.

“The venture [condecorado] “The river remains to be stunning. And Perto’ has operated in varied locations and elevated resort occupancy in our state. We now have the mission to proceed with this work of selling tourism in Rio de Janeiro, from home tourism to the worldwide market, as we’re doing right here in Fitur,” stated the secretary.

The Rio sales space options an immersive expertise with photographs of the 92 cities that make up the state, in addition to an Instagrammable house. A bar, which reproduces the scenography, attribute of the kiosks on the Rio de Janeiro seafront. On this system on the stand, musical sights and tastings with typical meals and drinks.

Go to.Rio

Along with the official state sales space, Cidade Maravilhosa has a big outreach from the Conference Bureau, which takes benefit of the worldwide significance of the truthful to promote its new model, “Go to.Rio”, within the European market, which is a vital broadcaster of vacationers within the capital of Rio de Janeiro.

“The concept is that, in 2023, we are going to start the work of consolidating the model, demonstrating that Rio is on par with the world’s cities with excessive vacationer potential, which already undertake a portal with marketplaces, complete companies and helpful data for guests. On the identical time, we are going to current our work, town and our associates, and we are going to place Rio Conference as a facilitator for corporations which can be concerned about investing in Rio de Janeiro, each for occasions and for leisure and enterprise tourism”, he highlighted Roberta Werner.


The appeal of the land by Jorge Amado, Glauber Rocha and João Gilberto is reproduced on the shelf arrange on the Madrid occasion. The state is split into 13 vacationer zones.

“We’re assured that our technique to extend the variety of guests and entice overseas tourism funding to Bahia. Now we have a whole program,” reveals the pinnacle of Setur-BA, Maurício Bacelar

Regardless of the aesthetic and design improvements, the one who steals the present is the normal Bahian acarajé lady who takes photos with guests who don’t depart the place even when they put on the long-lasting Senhor do Bonfim ribbons.

“Bahia is an icon vacation spot for the market. After the pandemic, persons are in search of many merchandise associated to nature, historical past and tradition, sights that the state brings collectively,” highlighted the director of tour operator By way of Capi, Kellye Neis .


Along with guaranteeing its presence on the worldwide truthful, town of Fortaleza strengthens it with roadshows within the Spanish cities of Salamanca and Seville.
“The variety of Brazilians who go overseas is far better than the variety of foreigners who come to Brazil and we’re working to alter that,” underlines the municipal secretary of tourism, Alexandre Pereira.

In line with knowledge from the Decolar web site, Fortaleza was the third most coveted nationwide vacation spot by Brazilians in 2022, behind solely Rio de Janeiro and Recife. The Reserving web site listed town as the one vacation spot within the northeast within the TOP 10 of Brazilian coastal cities on the finish of final yr. The Brazilian journey company (ABAV) highlighted Fortaleza because the third among the many hottest locations within the nation in the course of the third quarter of 2022, with emphasis on the July holidays, when it was the champion in searches.


The town of Rio de Janeiro debuted the “Maricá, welcoming by nature” model as a world id at Fitur, in search of extra vacationers and entrepreneurs within the sector for alternatives within the municipality, which has seen a 60% enhance in room provide within the final 4 years following a sequence of tax incentives and reductions.

“It’s a stunning idea to outline what our Maricá is,” defined Hamilton Lacerda, president of Codemar, the corporate accountable for taking part within the occasion.

This welcoming house has 46 kilometers of seashores, six lagoons, canals, islands, rivers, waterfalls surrounded by mountains that assure journey tourism, with trails, climbing ramps and grasp gliding. “The stays, of nice environmental worth, body the ocean appropriate for sports activities similar to browsing and fishing, and separate the courageous waves from the serene lagoons, crossed by rowers”, informs the official presentation textual content.

In tradition, the evocative strains of the well-known architect Oscar Niemeyer signal the home the place the anthropologist and sociologist Darcy Ribeiro lived and the installations of the facilities devoted to the singers Beth Carvalho and Maysa who lived within the place which nonetheless has indigenous villages, preserving their dwelling traditions and artwork. For the pinnacle of the Fitur delegation in Brazil, Ignacio Bartolome, Maricá is the best discovery of this version of the Spanish truthful.

“After seeing the stand and the wonders of town, I plan not solely to get to know town, but in addition the potential for dwelling in Maricá”, expressing his want.

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