Fabrício Moreira, 37, swapped parts of pasta and stroganoff for the wheel of Uno 2021. Marcos Paulo Benício, 45, gave up making day by day marmitex and pizza dough to serve a schedule of shoppers on the lookout for actual property. Márcio Silva, 51, continues to arrange hamburgers – now not on the 4 wheels of the Mercedes Benz vehicles that circulated within the metropolis of São Paulo, however at a hard and fast level in Pinheiros, on the west aspect of town.
9 years after being sanctioned by the then mayor of São Paulo, Fernando Haddad (PT), in December 2013, regulation 15,947, which regulates avenue meals within the capital of São Paulo, has stopped attracting entrepreneurs. Introduced as a terrific incentive to take avenue distributors out of informality and, on the identical time, convey cooks to the streets of the most important metropolis within the nation, providing reasonably priced variations of starry dishes, the regulation left one thing to be desired by inhibiting the free motion of distributors by means of the streets. Metropolis.
That is what made the lots of of meals vehicles that began circulating by means of São Paulo disappear from the capital in 2013 (in 2019, there have been round 600). In the present day they’re the exception within the neighborhoods and will be discovered more often than not at occasions.
On the identical time, beginning in 2020, the pandemic took a part of the 12.3 million inhabitants of São Paulo off the streets – a lot of them began to work from home. Additionally a part of college college students, who used to go straight from work to class or vice versa, now examine on-line.
That is what made a market estimated at 10% of the overall away-from-home meals sector, which now totals R$ 543 billion a yr, wither within the nation, in accordance with Abia (Brazilian Meals Business Affiliation).
“I offered round 120 meals a day”, says Fabrício Moreira, who labored subsequent to the Uninove campus in Barra Funda, within the western a part of São Paulo. “Courses have been alleged to return after Carnival in 2020, however they by no means did. I used to be pressured to cease,” says Moreira, who labored Monday by means of Friday at a pasta cart. “Individuals got here straight to school from work and had dinner earlier than going to class.”
Moreira earned round R$ 20,000 per thirty days with the cart, his revenue was round R$ 5,000 per thirty days. She employed an assistant and relied on her mom and sister to assist put together meals. It had a Time period of Permission to Use (TPU), the primary licenses to discover avenue meals granted by town of São Paulo.
In the present day he works as an app driver and manages to boost R$ 3 thousand a month, web. “I do not return to the road anymore”, says Moreira. “The motion dropped in relation to what it was earlier than the pandemic. Within the area the place I labored, there isn’t any longer a circulation that justifies placing the enterprise there once more. And town corridor at all times teased us: there needed to be one other TPU to put a financial institution on the sidewalk, I could not promote something past what was specified within the time period, it was quite a lot of forms.”
Marcos Paulo Benício additionally has no plans to return to the streets anytime quickly. He additionally had a cart for promoting mini pizzas close to Uninove in Barra Funda. He even offered 150 snacks an evening. “However competitors elevated, many individuals started to discover the area on the identical time”, he remembers.
That is when, a yr earlier than the pandemic, he began providing marmitex to those that labored within the neighborhood of the subway in Barra Funda. “My TPU was for snacks at night time and town corridor would not let me promote meals within the afternoon”, he says.
With the pandemic, Benício continued working with supply, in a kitchen arrange within the corridor of a church close to his dwelling. “I made a canteen within the area, I managed to ship meals, however the native parish priest, a denialist, needed us to open the corridor for face-to-face service, even when all the things was closed for concern of the contagion of Covid”, he remembers.
He ended up giving up the enterprise and right this moment works as a realtor. In his spare time, he’s additionally an app driver. “I even wish to return to gastronomy, however I must restructure myself”, says Benício, who misplaced his financial savings through the pandemic. “I wish to purchase a meals truck and begin working with occasions.”
Márcio Silva has the identical expectation. He began working with a meals truck in 2013, shortly earlier than avenue meals laws was handed in São Paulo. He was profitable with two Buzina Burger vehicles, which operated within the areas of Vila Madalena and Itaim Bibi, neighborhoods within the west zone of São Paulo with a busy nightlife. Within the case of Itaim Bibi, the area can be dwelling to workplaces and Avenida Faria Lima, the middle of São Paulo’s monetary market.
“Lots of people are at dwelling workplace, which is the antithesis of avenue meals”, says Silva. He claims to have seen the decline within the meals truck market even earlier than the pandemic. “Brazilians are usually not used to avenue meals, to consuming standing up, they wish to have a minimum of one bench to sit down on,” he says. “He additionally thinks that, as a result of it is on the road, the meals must be less expensive than that of a snack bar or a restaurant”, says Silva. “Nevertheless it’s not, if it is made with good components, it is just a bit bit cheaper.”
In addition to, says the businessman, Brazilians don’t love to vary the menu very a lot. “In New York, along with the vehicles having freedom of motion by means of the streets, they don’t seem to be restricted to a hard and fast level, the number of dishes is way better: there’s Thai, Mexican, Greek, Chinese language meals, you identify it”, he says. “Right here, Buzina began out serving meals. However we have spent the final three years promoting a dish, a salad and 7 sorts of hamburgers, that is all individuals eat.”
After reaching a sale of three thousand sandwiches per thirty days, he offered one of many vehicles, in 2019, with the slowdown of the enterprise. In 2021, he offered the second truck, already after the pandemic. He had paid BRL 230,000 for the 2 vehicles. He ended up promoting the autos for R$150,000. He laid off 12 staff. In the present day he maintains the Buzina hamburger store in Pinheiros, opened in 2017.
“We’re superb, promoting round 6,000 snacks a month,” he says. “However we nonetheless have money owed contracted within the pandemic. I would like, sooner or later, to have a truck once more, however smaller and solely to work with occasions on weekends”, says Silva, who feels responsible for having inspired, up to now, many entrepreneurs a tried the road meals.
Between 2015 and 2018, he starred within the actuality present “Meals Truck – A Batalha”, on the GNT channel, alongside Adolf Schaefer, proprietor of Holy Pasta Meals Truck. “The individuals who continued on the road are promoting between 40% and 60% much less”, says Silva.
Márcio Silva is a critic of the so-called “meals parks” – giant rented areas in neighborhoods the place vehicles have been parked, serving the general public. “It took away the essence of avenue meals, you needed to plan to eat there as an alternative of discovering a spot promoting good meals in your approach,” he says. “In addition to, the lease was too costly.”
Town of São Paulo as soon as had round 30 meals parks, says Mauricio Schuartz, associate on the audiovisual manufacturing firm KQi, accountable for this system “Chefes na Rua”, broadcast on the Journey Field Brazil channel. Schuartz was behind a few of these developments, akin to Meals Park Butantã and Meals Park Marechal, within the west and central areas of São Paulo, respectively. The primary closed its doorways in July 2020, within the first yr of the pandemic.
“Paulista Avenue, on Sundays [quando o espaço fica fechado para carros]it is an unimaginable place for a meals park”, says Schuartz. “I feel there’s a enormous vacuum within the capital for avenue meals, the entrepreneur wants to grasp the wants of this new post-pandemic public and have fewer authorized obstacles to the touch the market. enterprise. “I feel the foundations have advanced since 2014.”
SP receives 30 day by day authorization requests for avenue meals
The Metropolis Corridor of São Paulo knowledgeable the Sheet that the variety of licenses for avenue meals has returned to pre-pandemic ranges within the final yr. “We’re releasing between 50 and 60 authorization ordinances per day on the market on the road, half of which is for meals”, says Maria Albertina Afonso Henke, director of the Tô Authorized Program of town of São Paulo.
Established in 2019, Tô Authorized sought to allow the set up of avenue distributors in 70% of town’s streets. Within the particular case of avenue meals, it labored as an evolution in relation to TPUs, says Albertina.
“Whereas the TPUs decided a hard and fast location for the licensee, Tô Authorized, by means of authorization ordinances, permits the vendor to register to work in a given location from 1 to 90 days, with the ability to proceed within the area the place he’s after this era or select one other”, says the manager, highlighting that all the course of will be carried out on-line, on this system’s web site.
The payment to acquire the license varies in accordance with the worth of the ‘fiscal court docket’ required, the identical reference used to calculate the IPTU. However the report discovered that, in central areas of town of São Paulo, the speed is round R$900 for a most interval of 90 days, contemplating six days every week, for 2 intervals (morning, afternoon, night time).
Contemplating information from the final January fifth, there have been 1,132 TPUs and 1,567 authorization ordinances for avenue meals in São Paulo, granted by the Municipal Secretariat of Subprefectures. The 5 most demanded trades are: snacks, skewers, pastel, desserts and biscuits and scorching canines.
“With the pandemic, meals entrepreneurs wanted to reinvent themselves, which was additionally true for avenue meals distributors”, says Helena Andrade, undertaking supervisor at Sebrae-SP. In line with her, many individuals who grew to become unemployed ended up resorting to promoting meals, even utilizing social networks to attempt to safe prospects. “It is an evolution for many who beforehand solely used the pamphlet”, she says.
Helena remembers, nonetheless, that the margins of meals entrepreneurs have been squeezed by the inflation of meals and packaging. “The expansion of supply, in step with new consumption habits, additionally takes an essential piece of income from entrepreneurs”, she says. On common, supply apps cost 27% of the gross product worth.
Manoel Salvino da Silva, 55, was pressured to change to avenue buying and selling in 2022. After operating snack bars inside two public parks within the capital – at Ibirapuera, for 15 years, and at Villa-Lobos, for 18 years [–, ele viu a renovação do contrato ser negada depois que os espaços foram concedidos à iniciativa privada.
O empresário e seus sócios partiram, então, para o trailer de lanches que já tinham adquirido em Moema, na zona sul de São Paulo. “A gente abria só aos fins de semana, para atender ao movimento do Parque das Bicicletas, que fica próximo. Mas passamos a abrir todo dia depois que entregamos as lanchonetes”, afirma.
O movimento das ruas está fraco, diz o empresário, mas ainda assim ele consegue vender cerca de 400 lanches por mês. “Isso é mais de fim de semana. Durante a semana, o que vende é bebida, por conta do parque”, diz Salvino da Silva, que está animado mesmo é em voltar a ter um ponto fixo. Vai inaugurar em março a lanchonete Sabor Ibira, mesma marca que usava nos parques.