Within the first quarter of the yr, terminal 3 at Guarulhos airport, in São Paulo, will obtain a 54 sq. meter store specializing in Dutch delicacies, the Zaandam. The main focus of the purpose would be the sale of stroopwafels — typical Dutch biscuit with caramel — freshly stuffed. The deliberate funding for the purpose is BRL 1 millionand that is simply the primary of a collection of releases deliberate for this yr by the group. The novelty was anticipated to PEGN.
The primary level of sale of the Zaandam Group was the Zaandam metropolisa cultural and gastronomic house of two,700 sq. meters opened in 2020, in Nova Petrópolis (RS). Month-to-month, the advanced receives 30,000 individuals and sells round 800 stroopwaffels per day. The corporate’s income in 2022 reached R$ 11.5 million.
For this yr, the logic can be to diversify the enterprise, sustaining the model and id, taking Dutch delicacies and tradition to extra cities. After the shop in São Paulo, a Zaandam restaurant will open in Porto Alegre (scheduled for Could), and a brand new advanced will open in Feliz (RS), together with a manufacturing unit of its personal model, in the identical metropolis..
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The manufacturing unit ought to improve manufacturing capability and insert the Zaandam Group into one other entrance: retail. In accordance with the CEO, Rafael Nevinskithe forecast is that the model’s stroopwafles attain grocery store and emporium cabinets in 2023. “There is no such thing as a actual month, however it would occur.” With this, the projection is to succeed in R$ 30.8 million in income this yr. For 2026, the group initiatives to succeed in BRL 85.4 million.
“Going to São Paulo airport is a technique to leverage the model’s growth. We all know that Guarulhos has this power, with lots of people passing by on daily basis, and we consider that we are going to obtain, along with visibility, a major improve in income”, says the manager.
Who based the Zaandam Group?
Maria Aurea Delarosa Schroeder, founding accomplice of Grupo Zaandam — Picture: Disclosure
The Zaandam group was created by the couple Heintz Schroeder and Maria Aurea Delarosa Schroeder, alongside their grandchildren Fred Schroeder Krai and Vick Schroeder Krai, in Nova Petrópolis (RS), in October 2020. At this time, 5 relations work within the enterprise, together with the couple’s daughter, Jerusa Schroeder, the group’s present advertising supervisor.
The choice to open in Nova Petrópolis was as a result of potential that the household noticed within the area. “It is a vacationer city, nevertheless it hasn’t grown as a lot as Gramado,” says Jerusa. Every member of the household got here from a special space, solely the matriarch, Maria Aurea, was already confectioner — and continues to function to today.
Jerusa explains that the marketing strategy took greater than two years to arrange. The forecast was to open in April 2020, however the work needed to be postponed a number of instances as a result of pandemic. The house opened in October of that yr. “We even seemed for a consultancy, however we already had information within the space of administration and ended up studying rather a lot from the expertise.”
In July final yr, the household, which may be very non-public, selected to herald a market CEO, Rafael Nevinski, with intensive expertise in multinationals. The decision got here each to have the ability to focus extra on their respective areas and for the manager to turn out to be the primary spokesperson for the enterprise.
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The place did the inspiration come from?
Stroopwaffels are the flagship of Zaandam — Picture: Disclosure
Descended from the Netherlands, the Schroeder household used to go to the European nation and keep in Amsterdam. They had been already pondering of doing enterprise in Brazil with one thing associated to the Netherlands, till that they had an perception on a visit.
Unable to remain within the nation’s capital, in 2016, they needed to go to the town of Zaandam. The municipality is round a small river, which cuts by way of the province within the northwest of the Netherlands. The household was enchanted. “The resort we stayed at, Inntel Resorts, was the inspiration for our enterprise,” says Jerusa. The institution talked about has traditional structure and varied components of Dutch tradition, reminiscent of windmills, sculptures and work of personalities.
What’s Zaandam Metropolis like?
Cidade Zaandam: house homes a restaurant, bar, pastry store and different sights impressed by the Netherlands — Picture: Disclosure
The enormous house in Rio Grande do Sul has an enormous mill as its image. Inside, you may eat a freshly made stroopwaffel or purchase a package deal on the native grocery retailer. There’s additionally a restaurant, bar, pastry store and even typical Dutch costumes on the market. Along with gastronomy, the house promotes programming impressed by the Netherlands and maintains cultural actions, with data on traditional and up to date artists.
AN Dutch retailercreated in December final yr on the house, it has a “pay and take” system, and needs to be the format adopted by the model to succeed in different areas. Non-public label objects are additionally offered there, reminiscent of jams, preserves, beers and spirits.