Locations, native governments, private and non-private establishments and pure or authorized individuals in Brazil can be part of the Ibero-American Community of Clever Vacationer Locations (DTI), which works to develop these places. Based in June of this 12 months, on the event of an occasion held in Colombia with the presence of representatives of Brazil, Argentina, Mexico and Spain, amongst different international locations, the group seeks to construct alliances and instruments in order that its territories, services and products reply to the challenges within the space.
Participation within the Community is split among the many full members (native administrations or entities supported by them which have DTI recognition or have began the anticipated conversion course of); institutional (nationwide and state public administrations, foundations, associations, federations and administrative groupings or entities which have a authorized entity registration and are related to DTI), and collaborators (pure or authorized individuals of a non-public nature who can contribute to the work).
A DTI should comply with at the least 5 pillars: governance, sustainability, accessibility, know-how and innovation. The Ministry of Tourism of Brazil, earlier than the Institutional Secretariat of the Community, acts to determine the mannequin within the nation for the reason that adaptation of the unique format, created in 2012 in Spain, by way of 10 pilot locations: Rio Branco-AC and Palmas – TO (North area ); Recife-PE and Salvador-BA (Northeast); Brasilia-DF and Campo Grande-MS (Midwest); Rio de Janeiro-RJ and Angra dos Reis-RJ (Southeast) and Curitiba-PR and Florianópolis-SC (South).
The Minister of Tourism, Carlos Brito, encourages participation within the Community, so as to favor the positioning of the nation as an avant-garde vacation spot within the phase. “Particularly within the post-Covid-19 pandemic, when vacationers’ seek for technological options is more and more robust, innovation should finally be a information for all these working in tourism. Participation within the Community helps us to have more and more articulated and strategic options to win the curiosity of holiday makers ”, he justifies himself.
The actions of the Community embrace the alternate of experiences, joint promotion, promotion of analysis, methodological growth for the advance of vacation spot administration, analysis of funding alternatives and grants, integration with different networks and organizations with related goals . Requests to affix the group must be despatched to the e-mail handle email@example.com, with copies to the e-mail addresses firstname.lastname@example.org and email@example.com
PROCEDURES – Candidates for full membership of the Ibero-American Community of Clever Vacationer Locations should current an identification doc corresponding to DTI, utilizing a technique or mannequin validated by the group; doc with the outcomes of the analysis of vacation spot (or equal), additionally in line with the usual adopted, and an motion, transformation or strategic plan, with proof of the initiatives adopted or envisaged in every of the axes of the utilized DTI format.
These taken with collaborating as institutional members should point out a doc proving their formal and authorized institution and a letter of intent figuring out the establishment and referring to its work associated to tourism, digital transformation or DTI. You must also point out matters and actions the place you’re feeling you possibly can contribute. Collaborating members, in flip, should submit a job proposal for execution upon becoming a member of.
COMPOSITION – Within the Institutional Secretariat of the Community, Brazil, by way of the Ministry of Tourism, is accountable for the articulation of initiatives and actions associated to clever tourism, market intelligence and the transformation of locations into DTI, so as to foster motion built-in each on the territory and on the nationwide stage and within the interrelationship of the international locations and locations that make up the group. The presidency of the community, which lasts one 12 months, is at the moment held by the sensible vacation spot Bogotá, from Colombia, by way of the District Institute of Tourism of Bogotá.
It’s as much as the Colombian establishment to symbolize and promote the event of the Community, relying on the assist for the implementation of methods and the planning of actions that permit its consolidation and positioning. The vice-presidency of the group, in flip, is accountable for town of Medellín, additionally in Colombia, by way of its undersecretary of tourism. The physique supervises the integral growth of the Community and carries out the capabilities of accountability of the presidency in case of its absence.
The Community additionally has a Secretariat for Worldwide Relations, headed by town of Tequila, Mexico, which works with different related teams exterior Latin America; and the Technical Secretariat, led by the Instituto Ciudades del Futuro (ICF), from Argentina. The latter is in control of establishing and validating the methodological frameworks utilized to the DTI fashions of every of the collaborating international locations and territories, in addition to articulating and growing initiatives and actions associated to the coaching of the groups of every of the members of the community.
The creation of the Ibero-American Community of Clever Vacationer Locations had the assist of the Mercantile State Society for the Administration of Innovation and Know-how of Tourism (SEGITTUR), an establishment in Spain that works with tourism applied sciences and which pioneered the mannequin of Good Vacationer Locations on the earth; and the Inter-American Growth Financial institution (IDB).
INSPIRATION – Final November, the Brazilian Ministry of Tourism launched the Catalog of Know-how Options for Good Tourism Locations. The publication, ready in collaboration with the Ministry of Science, Know-how and Innovation (MCTI) and the Instituto Ciudades del Futuro (ICF), from Argentina, brings collectively the technological improvements within the tourism sector developed by micro and small enterprises, startups and public entities. (Entry the catalog HERE).
The target of the catalog is to facilitate entry by sector managers to options which, particularly within the post-pandemic interval, assist nationwide locations to enhance their vacationer competitiveness, by bringing collectively provide and demand for initiatives within the area. Moreover, the doc intends to represent an essential showcase for these accountable for the providers offered, so as to improve the entrepreneurial actions aimed on the tourism phase.
The MTur additionally makes accessible the methodological guide DTI Brasil, aimed on the implementation of locations of this kind (Entry HERE); and in addition a digital brochure on the method of remodeling cities into DTI, explaining the ideas concerned and the methodological axes utilized. (Log in HERE). The joint actions of the MTur and the MCTI on the territory happen inside the Chamber of Tourism 4.0, a collegiate physique ensuing from a technical cooperation settlement signed by the entities in October 2020.
Composed of members of the 2 ministries, different federal, state and municipal public departments and representatives of the non-public sector, the group goals to determine bottlenecks to the adoption of technological instruments within the territory, encourage the event of improvements and encourage the creation of startups aimed on the phase, amongst different functions.
The Ministry of Tourism launches the Catalog of Technological Options for the DTI
MTur certifies 10 sensible tourism locations in transformation in Brazil
by André Martins
Communication Workplace of the Ministry of Tourism