The North chain prepares a brand new section of growth within the Northeast

PANROTAS / Artur Luiz Andrade

Daniel Rodrigues and Patricia Cantalice

With 9 accommodations and three manufacturers, the Nord Hotéis chain has the Northeast in its identify and has its predominant showcase in Paraíba, with eight developments within the state (the ninth is in Juazeiro do Norte, Ceará). commanded by the couple Patricia Cantalice and Daniel Rodrigues, who met whereas working in a resort in João Pessoa, Nord is now making ready for a brand new development cycle, after the restructuring pressured by the pandemic (the group has stopped working with condominiums, for instance). A brand new resort class, new developments in João Pessoa, extra items exterior Paraíba (together with, Natal, Pipa, Maceio and Porto de Galinhas) and new partnerships have already been added this 12 months to the resort supervisor’s profitable formulation, which, in line with Patrícia, ensures the perfect profitability for buyers presently within the Northeast.

We spoke to Patrícia and Daniel earlier this 12 months, at Nord Luxxor Tambaú, which is positioned in entrance of the pure swimming pools of Picãozinho, one of many predominant sights of João Pessoa, with entry from Tambaú seaside. Patrícia is on the head of the community, since Daniel Rodrigues, since 2021, has taken over João Pessoa’s Secretary of Tourism, an unprecedented problem in his profession and which aimed to collaborate much more with the vacation spot.


Patrícia has a level in Tourism and went on to do an internship on the iconic Tambaú resort, now closed and underneath renovation. Then he went to the Victory resort, ranging from the reception, passing by way of the reservations and arriving on the industrial administration. On the similar time, nonetheless with out realizing one another, Daniel was finding out accountancy with the administrator of the Victory, Mario Marcio, who invited him to turn into the monetary director of the resort. Daniel left Telemar and entered the resort enterprise, which operated in a pool.

Business and Finance then met and began courting. The 12 months was 2001. However in line with resort guidelines two staff could not get emotionally concerned and Daniel ended up strolling out (for the sake of the connection which continues to at the present time, now with two kids). Patrícia, nevertheless, stayed for a short while, as she was invited to construct a brand new resort, the Imperial Tambaú, which might even have a resort pool system. The monetary? Daniel, who was already aware of the pool’s combined administration system. This was new to João Pessoa, as a lot of the accommodations within the metropolis had been owned by a single proprietor.

“On the time it was the perfect resort on the town,” stated Patricia Cantalice. “It was a pleasure to be requested to implement and handle it. We had been quickly known as upon to affix the Imperial Administrator,” she says. The corporate expands to João Pessoa, Pipa (RN) and the couple take over the venture, creating the Nord Hotéis model in order that the identify Imperial doesn’t confer with only one resort.

At the moment Imperial Gestora has ceased to exist, because it was not the core of the development firm, and the Nord partnership ended up with the couple Daniel and Patrícia, after the opposite companions left over time. “We needed to develop this administration firm, Nord, and the companions haven’t completed it. Our venture is now 18 years previous and began with three accommodations”.

The Simple, Class, Luxxor and Life manufacturers are born. The latter, from a leisure profile, presently has no items, because the resort in Tabatinga that carried the model is now not a part of the chain. It’s because Nord has determined to not work with condominiums anymore, however solely with condo-hotels, leases and the administration of personal accommodations. The aim is to have administration with extra autonomy, each commercially and operationally.

Simple are the chain’s price range accommodations, Class are intermediate and Luxxor are four-star superior. The primary Simple was the Atlantic waves, which has leveraged the model within the area. With Waves got here the Luxxor Tambau (Sapucaia), from the identical group. “It’s a resort that stands out within the João Pessoa market, some extent of reference by way of lodging and construction. It was constructed to be a boutique resort,” says Patricia.


North Luxxor Tambau

North Luxxor Tambau


“We really feel within the pores and skin of the proprietor. They usually see it. We’ve got the perfect profitability within the area, optimize prices with a company middle and apply an ordinary of Nord providers to every venture. The success has come from this operational, industrial and monetary experience, which we now have acquired because the starting”, sums up the director of the chain.

The executive workplace was born when there have been solely three accommodations, with a watch to value management and higher administration. All accommodations have solely the overall supervisor and a few assistants. All the executive and industrial features are on the headquarters, which has 50 professionals, who handle the 9 accommodations and the three within the implementation section.

“We’ve got no features from this structural financial system, solely transfers, main buyers to financial savings of over 35% on this sector,” says Daniel Rodrigues. “We’re right down to earth. With out earning money for the investor and footing the invoice, we cannot proceed.”


North Luxxor Juazeiro

North Luxxor Juazeiro


The chain reached ten accommodations in João Pessoa, earlier than the pandemic, counting condominiums. With the top of the contracts with the latter, Patricia and Daniel determined to develop past the capital of Paraíba, reaching Patos, inland (5 years in the past), and searching for different initiatives.

Then got here Campina Grande, which closed through the pandemic, with the disaster of the town with out São João.
At the moment there are seven in João Pessoa (counting Cabedelo), one in Patos and one in Juazeiro do Norte (CE), a powerful metropolis for industries, resembling footwear, and for spiritual tourism.

At the moment the chain has new growth initiatives (along with the three underneath building) and a market share of round 60% within the metropolis, having been chosen by Coca-Cola for a partnership which included an unique room (on the Luxxor Cabo Branco , accommodations with a household profile).

“In Paraíba we already had a longtime model, however after the pandemic, with these modifications and the return given to buyers, it has turn into even stronger. We certified larger, eliminated the condominium accommodations (in considered one of them, solely 27 of the 100 rooms had been by the pool, which is unprofitable), and made 1.5% to 2% worthwhile for buyers ”, exemplifies Patricia Cantalice.


Easy North Connection

Simple North Connection


The community has been hunted for contracts in Fortaleza, Maceió and Natal and the announcement comes later this 12 months. The growth of the chain additionally contains extra accommodations in João Pessoa, together with a high-end resort and the Yacht by Nord, a boutique resort, and items in Pipa (RN) and Porto de Galinhas (RN). There shall be a complete of 12 trades to be introduced. The Yacht needs to be delivered in March, with 180 flats, and the inauguration is scheduled for October. “It will likely be the resort,” Daniel ensures.

The community is anticipated to complete the 12 months with 15 items operational and extra introduced.

PANROTAS / Artur Luiz Andrade

Patricia Cantalice

Patricia Cantalice


The community serves all audiences, from the inexpensive Simple, which has coworking, to these extra targeted on households or {couples}. “With the brand new accommodations we may even have the posh viewers, within the Yacht and within the different commercials that we can not remark but,” says Patrícia.

For the visitor, he emphasizes that the chain is all the time attentive to the 5 senses, valuing native tradition (such because the resort’s artwork gallery in Juazeiro), in addition to signature and customary. “We additionally create personalised experiences and treats for purchasers to buy. Just like the Cantinho da Saudade, little huts the place kids can sleep, no matter expertise they need to create, we make it,” reveals Patrícia.

“We’ll proceed to deal with accountable administration, sporting the proprietor’s shirt, welcoming our company and leisure friends with excellence and increasing past João Pessoa”, concludes the director of Nord.

PANROTAS / Artur Luiz Andrade

North Luxxor Cabo Branco

North Luxxor Cabo Branco


North Luxxor Tambau: 88 flats, heated rooftop swimming pool, auditorium for 200 individuals, connoisseur restaurant and in entrance of Tambaú seaside, the place boats go away for the pure swimming pools of Picãozinho.
North Luxor Cabo Branco: 127 flats (some with balcony), assembly rooms for 200 individuals and suites as much as 49 m2. It has a Coca-Cola themed room.
Simple North Connection: 93 flats, with coworking area and rooftop pool.
Simple North Atlantic waves: 41 flats, some with terrace, rooftop swimming pool and suites from 30 to 35 m².
North Simple Inexperienced Sundown: 54 flats, rooftop pool and pet pleasant.
North Simple Imperial Suites: 54 flats, rooftop swimming pool and 28m2 rooms.


North Easy Camboinhas

North Simple Camboinhas

North Simple Camboinhasin Cabedelo, municipality close to João Pessoa: 20 flats, swimming pool and rooftop restaurant.

Northern Geese Simple (PB): 55 flats and occasion corridor for 40 individuals.

Nord Luxxor Juazeiro, in Juazeiro do Norte (CE): 88 flats, 4 presidential suites, swimming pool, theater for 400 individuals, coworking area and artwork gallery.

Extra data at

Gross sales and Relations Supervisor: Michael, (83) 3022-3917.

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